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  • Founded in 2022

    In 2022, our journey began with a simple idea: to bring timeless craftsmanship and heartfelt connection back to the world of gifting. Growing up surrounded by the artistry of handmade creations, we were inspired by the beauty, patience, and care that went into every stitch. Crochetβ€”an age-old tradition passed down through generationsβ€”held a special place in our hearts. It represented more than just a craft; it was a symbol of love, attention to detail, and the value of slow, intentional work.

  • Launch!

    We saw an opportunity to elevate this tradition by blending it with a modern, luxurious touch. Thus, our brand was bornβ€”a luxury gifting house offering exquisitely crafted crochet gift sets, designed to make every moment of giving feel personal, thoughtful, and extraordinary. Each piece is made with the highest quality materials and crafted with care, ensuring our products stand the test of time as cherished keepsakes.

  • Today...

    Beyond the beauty of our gifts lies a deeper purpose. We are committed to empowering women, particularly skilled artisans in rural parts of Asia, where opportunities for employment are scarce. By providing fair wages and sustainable work, we help these women gain financial independence and stability while honoring their incredible talents. Every crochet stitch tells a storyβ€”of dedication, craftsmanship, and the hands that create it.

Meet the original Cuddli - now nearly 20 years old!

Meet 'Bo' the original Cuddli, handmade almost 20 years ago by my grandmother, Victoria.

Bo inspired our entire collection and is testament to what an incredible keepsake a carefully made crochet doll can be.

Discover the 2025 collection - click 'shop' below!

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